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Ready to drive more traffic and boost your conversions with paid search advertising? Let Avadium Design help you create a customized strategy that meets your business objectives and delivers measurable results. Our team of experts is here to guide you through every step of the process—from campaign creation to optimization.

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Paid Search Services at Avadium Design: Maximize Your ROI with Targeted Ads

At Avadium Design, we specialize in creating and managing effective paid search campaigns that drive immediate, high-quality traffic to your website. Whether you're looking to increase conversions, boost sales, or raise brand awareness, our paid search services are tailored to meet your unique business goals. We use advanced strategies and tools to optimize your campaigns for the highest return on investment (ROI) and long-term success.

Why Choose Avadium Design for Paid Search?

  1. Customized Campaigns
    We understand that no two businesses are alike, which is why we create personalized paid search strategies designed to meet your specific needs. Our team works with you to identify the most relevant keywords, platforms, and ad formats for your business, ensuring every campaign is aligned with your objectives.

  2. Experienced Paid Search Experts
    Our team of certified paid search professionals has years of experience managing successful campaigns across platforms like Google Ads, Bing Ads, and more. We’re committed to staying ahead of industry trends and using the latest tools to ensure your ads perform at their best.

  3. Comprehensive Keyword Research & Strategy
    Effective paid search campaigns start with thorough keyword research. We identify the most valuable search terms relevant to your business and target audience, ensuring that your ads reach people who are actively searching for your products or services.

  4. Optimized Ad Copy and Design
    Our creative team crafts compelling ad copy that resonates with your target audience while adhering to best practices for paid search ads. We create eye-catching designs and clear calls to action that increase click-through rates and drive conversions.

  5. Continuous Campaign Optimization
    Paid search requires constant monitoring and optimization to maintain and improve performance. We analyze your campaigns regularly, making adjustments to keywords, ad copy, bids, and targeting to ensure the highest possible ROI.

  6. Detailed Reporting & Analytics
    At Avadium Design, transparency is key. We provide you with regular performance reports that include key metrics such as clicks, impressions, conversion rates, and cost-per-click (CPC). Our detailed analytics help us refine strategies to maximize your budget and deliver better results over time.

  7. Cross-Platform Expertise
    We manage campaigns across a variety of paid search platforms, including Google Ads, Microsoft Ads, Amazon Ads, and social media advertising (Facebook, Instagram, LinkedIn). Whether you're focusing on search engine results or social ads, we have the expertise to help you succeed.

  8. Maximized ROI
    With data-driven strategies and continuous optimization, we focus on achieving the best possible return on your ad spend. From bid management to targeting refinements, our goal is to make every dollar work harder for you.

Our Paid Search Process

  1. Initial Consultation & Goal Setting
    We start by discussing your business goals, target audience, and budget. This helps us create a tailored strategy that aligns with your objectives and drives measurable results.

  2. Keyword Research & Strategy Development
    We conduct extensive keyword research to identify high-converting search terms relevant to your business. From there, we develop a strategic plan to ensure that your ads target the right keywords and audience segments.

  3. Ad Creation & Platform Selection
    Our creative team writes compelling ad copy and designs eye-catching visuals. We select the most appropriate paid search platforms and ad types, whether text ads, shopping ads, or display ads, to best reach your audience.

  4. Campaign Launch & Monitoring
    Once your campaign is live, we monitor its performance closely. We track key metrics, identify areas for improvement, and adjust bids, targeting, and ad copy to improve results in real time.

  5. Optimization & Scaling
    Through ongoing optimization and A/B testing, we continually refine your campaigns for better performance. As we gather data, we scale successful campaigns to expand your reach and increase conversions.

  6. Detailed Reporting & Analysis
    We provide you with clear, actionable reports that show how your campaigns are performing. These reports include key insights into traffic, conversions, and cost efficiency, allowing us to make data-driven decisions for ongoing success.

 

PPC Campaign Experts

Everyone knows how important it is to advertise online. Go where the customers are, right? That’s why advertising on Google, specifically, is becoming increasingly popular.

Avadium can help you manage your Google Ad Campaigns and PPC budgets through google search and display campaigns.

Google PPC management includes:

  • RESEARCH & DISCOVERY PHASE
  • CAMPAIGN ASSESSMENT
  • CAMPAIGN STRUCTURE AND STRATEGY
  • BUDGET ALLOCATION FOR CAMPAIGNS
  • CREATIVE DESIGN & AD OPTIMIZATION

Research & Discovery

Any PPC management professional will tell you that a properly built PPC campaign always starts with comprehensive research and discovery.

Keyword Research

Our analysts leverage Avadium’s systematic PPC management process to discover informational, navigational, commercial, transactional, and competitor keywords. We look for long-tail or branded keywords so that you can skip the top of funnel targeting and jump straight to the middle and bottom of the funnel. In other words, we find the people who know what they’re looking for and are ready to buy with all of this information in hand, we can construct the perfect strategy for your search and display campaigns.

Competitor Analysis

By analyzing each of your primary competitors, we can see what keywords and ads are working for them. Why reinvent the wheel if a competitor already has a successful campaign running that we can learn from? If your primary competitors are getting a good amount of branded traffic, we may also consider building a competitor campaign to siphon traffic from them and flip them into your customer.

Campaign Structure

Segmentation is the cornerstone of ANY successful digital marketing campaign. We begin your PPC (Google Ads or Bing Ads) campaign structure like how a contractor would build a home: with the end in mind. Each keyword parity or theme is segmented from the other, so we have a clear direction as to what is working and what is not. By focusing our efforts on the architecture of your PPC campaigns, adgroups, and keywords, we inherently improve your quality score and ad relevance to ensure you are getting the highest AdRank at the lowest cost per click possible.

BUILDING & OPTIMIZING FOR CONVERSION

Each potential customer that visits your site is at a specific step in their buying journey. When structuring a Pay Per Click campaign, we segment each section of the digital marketing sales funnel. Doing so allows us to target specific pieces of the buying cycle. A digital sales funnel generally consists of three parts, each with a specific focus:

  • Top of Funnel (TOFU) Building awareness and interest 
  • Middle of Funnel (MOFU) Driving consideration Bottom of Funnel 
  • (BOFU) Acquiring and retaining customers

 CAMPAIGN TYPES

There are many different campaign types we leverage when building Pay Per Click accounts. Each campaign type is designed for a different stage in the digital marketing funnel. For instance, if you are an e-commerce store, then we will likely leverage a shopping campaign – but that’s not a hard and fast rule.

 We understand that not all businesses are the same, so we make a proactive effort to collaborate with you to help choose the appropriate PPC campaign types for your business. Below are a few of the PPC campaign types we regularly leverage, however, this is not an exhaustive list –

Search Campaign Types & Targeting 

  • Research 
  • Branded 
  • High-Intent 
  • Top Performers 
  • Competitor 
  • RLSA (Remarketing lists for search ads)

Display Campaign Types & Targeting 

  • Keywords 
  • Placements 
  • Topics 
  • Demographics 
  • In-Market Segments 
  • Affinity Categories 
  • Remarketing

Feed Campaign Types

  • Shopping (Product Listing Ads)
  • Dynamic Remarketing

Youtube Video Campaign Types

  • TrueView
  • Pre-Roll
  • Bumpers